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About us

Heart Boutique is an online destination for women who love affordable fashion.  In 2015, the founder, Haley Martin started a fashion & lifestyle blog and it became more and more apparent that women wanted high quality pieces for a great price.  She decided to open Heart Boutique to offer this to her followers.  Haley also wanted to go a non-traditional route with the website, creating an environment that was more relatable to the consumer.  Making the website more of an "in the everyday life" for women. Her model is also a large part of her story.  The model is her younger sister Hannah.  "I wanted to be able to have fun with the site, I wanted to create not just a great fashion space for women.. but I wanted to involve my family and create memories doing it". -Haley